BOLD

Bold is confidence. It’s a state of mind. It’s letting no one stepping on your dreams and will. We  portray it like a thug or a badass. It’s being young, passionate and ambitious. In our pictures, it’s the straight face & deep look into the eyes saying “I will do what the fuck I want, because I know I can. ”. *We also call it HOPE. Because hope is having a feeling that what is wanted can be obtained or that events will turn out for the best.

COZY

We think cozy is  one of the most noticeable impression we leave on people we interacted with. It’s truly important for our brand because it best describes what we appreciate in life. Cozy is the the gold couche we incorporate in most of our picture. For us cozy is appreciation, It’s the way you treat people. Whatever we do we try to make warm, comfortable, cool and layback creations. We’re bringing you that snowy night in front our your TV in sweat pants. We always try to work with people and create a positive vibe. We believe LOVE is also a synonym for cozy.

DIVERGENT

Divergence is masterwork and controlled chaos. It’s wild, it’s bizzare & playful. It’s the renewing of the mind. Framed as ADD’s we hardly follow conformity unconsciously. What we want to create with our products is a concrete abstraction. Like algebra. Elements in life can be abstract but concrete. To each is own reality. We created 4 different theme for our brand; Ghetto, Luxury, Nature & Urban. Divergence is believing in what you do. Do not be fashioned according to this world, but be transformed by the renewing of your mind[…] Romans 12:2. Our alternate word for divergent is FAITH.